by John Shebat de Silva
Carbon footprints, green technology, climate change, etc.
These terms have been thrown about so much by so many. Yet, how many of us are actually convinced by the predictions of a catastrophic future as a result of a society engrossed in immense consumerism?
To some, it seems to pose an incredible inconvenience to be 'environmentally friendly'. Some find it rather 'expensive'. This is to an extent forgivable as we often not consider things from a long-term perspective.
The truth is, as individuals one need not go far to do one's bid for the environment. Getting started with steps that not only help save the environment but as well as your Ringgits and Sens is perhaps the best way to get the ball rolling.
Carrefour Malaysia had the right idea. In conjunction with Earth Hour 2011, the hypermarket organised joint promotions with Philips and Starbucks Coffee.
Patrons at Tropicana City Mall in Petaling Jaya were invited to exchange their old light bulbs for new energy saving ones between 8.30pm to 9.30pm. Light bulbs were also given out for every RM25.00 receipt from Starbucks or RM100.00 ones from Carrefour.
In that hour, all 25 Carrefour outlets nationwide turned off 30% of all lights while Starbucks at Tropicana City Mall had close to 80% off.
On top of the world event being hyped up with local celebrities and loud drums, Cathy Chin and Salmieah Mohd Zin of Carrefour's Marketing and Communications Division explained that the continuous spreading of awareness with regards to energy saving was vital, particularly to the younger generation.
To support this initiative, children from
Rumah HOPE were invited to participate in the evening's festivities. Carrefour presented them with some necessities for school.

This initiative attempts to help children be accustomed with a more environmentally friendly lifestyle. Elder folk could do their part by setting easy-to-follow examples and in the long run reduce their expenses.
Here are a few of the most convenient, money-saving steps suggested by
WWF :
1. Switch incandescent light bulbs to energy saving ones.
They're more expensive but it reduces energy usage dramatically and does not generate as much heat.
2. Turn off appliances when not in use.
They're not being used, so why leave them on in the first place. There is no need to leave anything on 'stand-by' mode unless you are planning on it using it again soon.
3. Check car tires for proper inflation.
Don't take your tire pressure for granted. A tire that is not well-inflated is not fuel-efficient for your car.
So before we jump the 'hate' wagon without having much well-researched information to fall back on, think of how you can save the environment and your wallet by just following the above suggestions.
It may not seem much but as Carrefour Malaysia-Singapore's Director of Marketing & Communications Low Ngai Yuen put it, "little efforts go a long way in conserving our environment."
More people should view the Earth Hour initiative with more positive light. Consider it an inspirational symbol of how everyone can do their part.
John de Silva's a bored university student by day, a baristo by night, and an aspiring writer round the clock.